![]() The original square-like shape above the “i” has been replaced by a circle. You can also spot quite a few modifications on the typeface. And yet, the two syllables still don’t look exactly like a single word because the second “T” has been capitalized. The distance between the first “k” and the “T” has grown smaller. Not only are the colors the same, but also the shape of the “o” echoes the note, which helps to create visual rhythm and merge the two parts of the logo into a coherent whole. While the original wordmark was black and white, the version adopted in 2018 features color accents on the “o.” They copy the shades of blue and red used on the main TikTok logo. When the note is placed to the left of the text, it is only slightly larger than the letters. The wordmark can be placed under the note, and in this case, the note will be comparatively large. The wordmark was slightly tweaked in 2018.The two parts of the logo, the emblem and the name of the brand, can be positioned in several different ways. For instance, take a look at the ends of the top bar on the “T’s” or the “k’s” on the original logo. The glyphs themselves looked vaguer, there were fewer clear angles. While this was the most notable difference, it wasn’t the only one. In the original wordmark, “Tik” and “Tok” were given as two separate words: a gap can be clearly seen between them. ![]() We should point out that it hasn’t gone through any notable modifications since it was introduced.The d-shape of the note stands for the original name of the service, Douyin, which is still used by social media in China. The core of the TikTok logo has always been the “note” (the “d” symbol). The service was founded in China in 2015, and today is one of the most popular and downloaded in the world, with an audience of more than 1 billion people.Īs for the visual identity of the social media, the name of the author of the TikTok logo is unknown, but the logo he created in 2016 has undergone almost no changes over the years of the platform’s existence, and the logo we can see today is almost exactly the same as the original version. TikTok is an online platform for creating and publishing short videos, owned by ByteDance. Even though today TikTok is banned in some countries in the Asian region, it still has over 700 million users from all over the globe. TikTok was established in 2016 by Zhang Yiming, a Chinese businessman, the motherland of the world’s most famous social media platform in China. The application interested users and the company released exactly the same one, but with a different name. in China the social network Douyin appeared. ![]() The first experience with video services resulted in the fact that in September 2016 by ByteDance Ltd. Still, the prototype of TikTok is Musical.ly, an application where users could create one-minute videos, adding different music tracks, filters, and effects to them. Therefore, Alex Zhu and Luyu Yang, who invented musical.ly, and Zhang Yiming, owner and developer of Xigua Video and TopBuzz Video, are considered the creators. ![]() The first two were developed by ByteDance, the latter was bought, and its features were integrated into the already existing Douyin, a social network that in the Chinese market has not changed its name even today. The fact is that TikTok evolved from several apps: Xigua Video, TopBuzz Video, and Musical.ly. Unlike YouTube, where there is more and more serious, educational content, TikTok focuses on short, entertaining videos.Īs for the history of the creation of the social network, it’s a bit confusing. TikTok is both a social network and a video hosting, and more so a social network because the videos published there are very specific. Today, TikTok is the world’s fastest-growing social network that provides a very simple platform for publishing and distributing content. The social network gained popularity outside of China after it took over a similar application with similar functions, musical.ly, whose large user base automatically became TikTok’s audience. Initially, the app was a service for editing and publishing short videos to which music could be added.
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